P&P helps clients maximize revenue and margin at every step along the consumer decision journey, from acquisition to upsell/cross-sell to loyalty and retention to debt management. We work with clients to analyze the behaviors and needs that characterize their most valuable customers, determine the right objectives (e.g., acquisition versus retention), and identify the best ways of reaching them (e.g., direct marketing and channel strategy).
We help our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today’s omni-channel opportunities. To deliver above-market growth in today’s market, we believe that organizations need to build the following capabilities;
Building a data advantage by pulling in relevant data sets, analyzing the data at high speed, turning it into relevant business insights, and then delivering those insights to the decision makers so they can take meaningful action. The discovery needs to be based on a thorough understanding of today’s customer decision journey. Our investment in proprietary tools and research as well as global expertise helps clients quickly discover the insights that matter.
Creating business strategies, processes, pricing programs, products, and experiences that the brand can deliver to customers. Fed by a continuing stream of insights, strategists in business units rapidly learn what is and is not working, innovate new solutions, assess their economics and feasibility, and then work with the frontline on implementation. Our strategic vision and proven methodologies help shape successful strategies.
Getting the right offerings to individual customers across a complex range of online and offline channels. Orchestrating the delivery of products and offers across marketing and sales channels requires operational excellence and organizational agility. We build lasting client capabilities by using proven approaches, flexible programs customized to client needs, and experiential training labs.
